Regional Senior Brand Manager

About this Position

• You’ll work in APAC regional marketing team, a super international and diverse team with colleagues from different countries and backgrounds, highly positive and collaborative team culture. 
  
• It’s a role with high level of exposure in the organization- you’ll have the chance to work with regional colleagues, global headquarter team, and around 10 local country teams to shape brand strategy and drive innovation.
  

What you´ll do

• NEW PRODUCTS DEVELOPMENT:
  - Market intelligence: familiarizes with regional and local trends, shares insights regionally, supports the ideation process.
  - Provides category expertise, runs country portfolio review and identifies white spots, builds innovation roadmap for responsible brands.
  - Executes assigned New Product Development projects including conceptualization, validations (GOI, GOII), development and implementation.
  - Steers projects according to Henkel’s innovation process together with internal and external partners (R&D, NPI, Supply Chain, Purchasing, Production, Legal, Agencies, etc.) to ensure OTIF delivery.
  
• BRAND COMMUNICATION DEVELOPMENT:
  - Develops brand communication guideline and assets in alignment with country needs, including communication platform, brand book, KV, CI, video, PR pack shots etc, cascading to markets to ensure execution consistency. 
  - Constantly communicates with markets and shares best practices.
  
• LAUNCH PLANNING & TRACKING:
  - Reviews local launch plan and media planning efficiency to drive awareness, consideration, conversion, and purchase.
  - Launch tracking: closely monitors launch performance and coordinates with markets to seek optimization opportunity.
  
• BUDGET MANAGEMENT:
  - Sets up regional marketing budget for responsible brands and maintains tracking tool.
  - Processes marketing spending in accordance with budget and improves ROI.