Díky téměř 150 let zkušeností ukazujeme, jak měnit a zlepšovat život každý den. Dnes i pro další generace. Prostřednictvím našich inovativních a udržitelných značek a technologií, v našich týmech po celém světě. Společnost Henkel je světovým lídrem na průmyslových i spotřebitelských trzích: Do našeho bohatého portfolia patří oblíbené vlasové produkty, prací a čistící prostředky, aviváže, ale i lepidla, tmely a funkční povrchové nátěry.
Marketing Specialist Taiwan
Apply for this role
About this position
About this Position
- We are looking for a Marketing Senior Specialist – Taiwan to lead marketing activation and e-commerce business development for the General Industrial Manufacturing & Maintenance Business in the Taiwan market. This role is approximately 40% focused on Market & Customer Activation (MCA), 50% focused on developing the Loctite e-commerce business in Taiwan from the ground up, and 10% focused on Market Intelligence support.
- The position will work closely with the local sales team in Taiwan, distributor partners, and APAC regional/global marketing teams to strengthen brand presence, convert more new customers through e-commerce channels, and support long-term business growth.
What you´ll do
- Loctite E-commerce Business Development in Taiwan:
•Work closely with distributor partners to plan, build, and develop the Loctite e-commerce business in Taiwan from scratch, including the operating model and key business processes.
•Collaborate with distributors, sales teams, and relevant internal stakeholders to support product listing, store operations, and continuous optimization in Taiwan e-commerce channels.
•Develop and execute e-commerce initiatives to acquire, convert, and retain new customers through online channels.
•Support the optimization of store content, product information, campaign mechanics, and customer conversion journeys to improve store attractiveness and conversion efficiency.
•Track and analyze store performance, including traffic, conversion rate, sales performance, customer sources, and key product performance, and provide data-driven recommendations for improvement.
•Help build operational learnings and best practices for Taiwan e-commerce to support future business scale-up. - Market & Customer Activation:
•Manage relevant marketing budget for the Taiwan market and develop annual and phased marketing plans in alignment with business objectives.
•Plan and execute brand-building and customer communication initiatives to continuously enhance Loctite brand awareness and influence in the Taiwan market.
•Design and deliver online and offline marketing activities to generate high-quality leads for the business team.
•Collaborate closely with sales and partner teams to track marketing performance, leveraging data and insights to continuously optimize marketing processes and strategies for sustainable business growth.
•Localize and execute global and regional marketing campaigns in the Taiwan market, ensuring consistency with global brand guidelines while adapting to local market needs. - Market Intelligence Support:
•Support the collection, consolidation, and analysis of market, industry, customer, and competitive intelligence related to the Taiwan market.
•Provide relevant market insights to internal stakeholders to support marketing planning, e-commerce business development, and business decision-making.
What makes you a good fit
- Bachelor’s degree or above in Marketing, E-commerce, Business, or a related field.
- >5 years of experience in marketing, MCA, digital marketing, e-commerce operations, or related roles; B2B or industrial product experience is preferred.
- Hands-on experience in marketing campaign planning, execution, and performance tracking, with a good understanding of brand building, lead generation, and customer journeys.
- Solid knowledge and experience in B2B EC operation. Strong interest in e-commerce business development, with the willingness and capability to build new initiatives from scratch; experience working with distributors on e-commerce or platform operations is a plus.
- Data-driven mindset with the ability to track store and campaign performance and provide actionable optimization recommendations.
- Strong cross-functional communication, project management, and partner collaboration skills.
- Strong communication skills in Chinese and English, with the ability to work with local Taiwan teams, distributor partners, and regional/global stakeholders.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Medical Insurance cover for dependents
- Annual Physical Examination
- Supplementary Pension Plan
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26094970
Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
O společnosti Henkel
Často kladené dotazy
Mám zájem o několik pracovních míst. Mohu se ucházet o více pozic současně?
Ano, jednoduše vyplňte svůj profil v našem online systému pro podávání žádostí. Jakmile bude váš online profil vyplněn, můžete se ucházet o více pozic.
Nabídka práce je napsána v angličtině – mám napsat svou žádost také v angličtině?
Ano, prosím! Společnost Henkel je mezinárodní společnost a budete spolupracovat s kolegy z celého světa. Proto je angličtina naším oficiálním firemním jazykem.
Obecně doporučujeme napsat žádost ve stejném jazyce jako inzerát na pracovní místo. To pomáhá zajistit srozumitelnost a jednotnost v průběhu celého náborového procesu.
Dostanu během procesu podávání žádosti zpětnou vazbu o stavu své žádosti?
Každá pozice ve společnosti Henkel je jedinečná, stejně jako každý kandidát.
Nalezení správného kandidáta je důležité nejen pro nás, ale i pro vás. Zavázali jsme se zajistit, aby se kandidát a společnost k sobě skvěle hodili. Uchazeči mohou vždy zkontrolovat stav své žádosti ve svém profilu uchazeče.
Během celého náborového procesu vás budeme informovat a poskytovat zpětnou vazbu v každé fázi. Vaše cesta se společností Henkel začíná transparentností a vzájemným respektem.
Mohou zaměstnanci přecházet mezi obchodními oblastmi a/nebo do jiné země?
Ano. Naše filozofie „trojité dvojky“ je navržena právě za tímto účelem – podporuje špičkové talenty, aby pracovali alespoň ve dvou různých rolích, ve dvou odlišných oblastech podnikání a ve dvou různých zemích.
Proč to podporujeme? Protože věříme, že rozmanité zkušenosti napříč funkcemi a lokalitami jsou klíčem k vašemu rozvoji a pomohou vám získat holistické pochopení společnosti Henkel jako globální společnosti.
Na koho se mám obrátit, pokud mám dotazy týkající se mé žádosti?
Náš náborový tým je zde, aby vám pomohl s jakýmikoli dotazy nebo požadavky, které můžete mít v průběhu procesu podávání žádosti.
Neváhejte se na tým obrátit zde. Rádi vám pomůžeme!