Trade Marketing Manager

180007B3, Hemel Hempstead

Henkel Beauty Care holds leading market positions worldwide and its brand-name product business is continuously expanding. In this fastmoving sector, success depends on constant innovation and high-quality products. Are you ready to work in a challenging, but also glamorous and dynamic environment?

What we offer:

Schwarzkopf Professional is hiring!

Do you want to work for one of the world’s best known haircare brands and launch a new product?

Do you want to take your Digital skills to the next level and create your own Influencer strategy to help establish new products in the UK & Ireland?

Are you ready for a more entrepreneurial role where you can create a Marketing strategy from a blank sheet of paper?

Are you obsessed with hair, beauty and fashion, always on Instagram and following the best of the UK and Ireland haircare industry?

This new brand looks at selling to four key audiences:
    • Hairdressers and Salon Owners (opinion-formers, established artists, upcoming talents)

    • Press and target online media

    • Influencers, Key Opinon Leaders, and celebrities

    • Consumers

The key challenges will include:

  • Define listing launch propositions to be sold into Key Account customers

  • Develop pricing for new product lines

  • Create a full promotional calendar for the year; working with Sales teams to deliver this

  • Execution of PR & Communication initiatives, including new product launches and strategic events

  • Ownership of relationships with key press in the UK and Ireland

  • Support the opening of new salons and stockists

  • Establish a long-term influencer outreach strategy in order to secure high profile endorsement for the brand in social media in collaboration with marketing colleagues.

  • Identify opportunities to expand our sphere of influence beyond the traditional Hair and Beauty influencers in line with brand pillars

  • Implement local Facebook Page, execute the Content Calendar and coordinate copy creation

  • Monitor all leading social media outlets (e.g. Instagram, Twitter & Snapchat) and develop a strong understanding of the global “chatter” on our brand

Who we are looking for

  • Degree educated, or equivalent, ideally within Business or Marketing

  • Previous experience in trade marketing, communications, agency or related field. Any influencers experience a plus

  • Must be commercially savvy and have shown experience in trade marketing roles where pricing and promotional plans have been created and implemented by yourself

  • Proficient in all Microsoft Office software with an emphasis on Excel, PowerPoint and Outlook.

  • Proficient in Graphic Design software: Illustrator, InDesign or Photoshop.

  • Must live and breathe Haircare and be obsessed with social media

Apply online if this sounds like your next challenge. Click on apply and get one step closer to starting your new job at Henkel.

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