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Hledat

Düsseldorf, Germany

Regional Content Marketing & Communications Manager for Transport & Metal Businesses (m/f)

HENKEL IS FOR THOSE WHO STEP UP. DO YOU?

At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

YOUR ROLE

  • Execution of the global marketing communication strategy & initiatives for B2B business in region Europe for Automotive, Metal Packaging, Metal Coil and Aerospace
  • Development of a comprehensive content marketing strategy under consideration of the global SBU guidance with the aim to increase customer engagement
  • Identification and preparation of market-relevant themes related to our technologies and products
  • Creation and implementation of target group-oriented marketing content for various communication channels taking the "customer journey touchpoints" into account
  • Planning, implementation and success measurement of the contents (ROM)
  • Setting up and managing content via CMS/Power Portal Hubs
  • Implementation of the PR strategy, taking global strategic priorities into account
  • Coordination of fairs and customer events in the region
  • Planning, steering & controlling of the regional marketing budget for Europe
  • Close cooperation with global marketing, regional SU heads and sales

YOUR SKILLS

  • University degree in Business Administration, Marketing, Digital or Engineering
  • Ideally 3 years of a relevant job experience
  • Fluent English, German advantageous
  • MS Office skills
  • Agile and creative marketer who wants to support us in driving the organisation towards digital transformation and orchestrate with the classic marketing tools


JOB ID: 180003VT